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General info
Idea first, that's the idea.
I have 20 years of ad agency experience working on a variety of B2B & B2C clients, have won and judged ADDYs (if that has any weight in your book). I am very conceptual & versatile writer and think visually as well as "headline" and am used to working in teams but just as happy to fly solo.
I am a devious propagandist & strategic thinker & might be the perfect tweak to your team. Cliff Notes are below:
WORK HISTORY
Currently freelance writing as gRaSsHoPpEr communications
Malone Advertising – Creative Lead/Senior Copywriter
(Akron, Ohio 2005 – 2008)
Pike + Company - Copy Director
(Madison, Wisconsin: 2003 – 2004)
Stephan & Brady - Senior Copywriter
(Madison, Wisconsin: 2001 – 2003)
Hughes, Ruch & Murphy - Senior Copywriter
(Brookfield, Wisconsin 2000 – 2001)
Waldbillig & Besteman - Copywriter
(Madison, Wisconsin: 1998 - 2000)
Lawton, King, Fricke & Johnston - Copywriter
(Kalamazoo, Michigan: 1996 -1998)
J.W. Messner Advertising, Inc. - Copywriter
(Grand Rapids, Michigan: 1988 - 1992)
TOP CLIENT EXPERIENCE
• Miller Brewing Company
• Goodyear Engineered Products
• ExxonMobil Chemical
• Visteon Mobile Electronics
• Nationwide Auto Insurance
• Emerson Network Power
• Summa Healthcare System
• Frigidaire
• Pioneer Audio
• Kraft Food Service
• Broaster Chicken
• GHS Guitar Strings
• ECHO Outdoor Power Tools
• Lands' End
• American Egg Board
• Chevrolet
EDUCATION
Purdue University, W. Lafayette, IN
M.A. in English/Creative Writing - 1992-1995
Grand Valley State University, Allendale, MI
B.S. English/English Literature - 1981-1984
Publication credits available upon request.
kwoodruff.grasshopper@gmail.com
330 687 6747 mobile
View keith's Portfolio for work samples.